Dicksmith.com.au Dick Smith | The Best in Tech at Amazing Prices

Dick Smith has all the biggest brands in tech at amazing prices. Find incredible deals on iPhone, Samsung, TVs, audio, cameras and more at Dick Smith.

Dicksmith.com.au Overview

out of 100

Desktop 69 out of 100

Mobile 42 out of 100

Dick Smith is a popular Australian-based online retail website catering to the tech-savvy individuals looking for the latest gadgets and electronics at affordable prices. The website claims to offer the best tech at amazing prices and the statistics show that it attracts a fair amount of traffic with 4798 unique users per day and 13674.3 pageviews. According to websitevalue.org, the estimated worth of the site is 236520 US dollars.

The website is hosted by FASTLY, a content delivery network provider based in the United States, and has a Top-Level Domain of .AU - indicating its Australian origin. It is also secured by an SSL Certificate issued by GlobalSign nv-sa, ensuring the safety and privacy of its users' data.

From a structural point of view, the web pages are user-friendly and easy to navigate. The website’s homepage features a prominent search bar, followed by the main categories of available products such as mobile phones, electronics, computers, appliances, among others. Additionally, it also provides quick links to the most popular products and offers on the site.

The website is quite family-friendly, with no offensive or explicit content, making it appropriate for all age groups. However, since it is an online retail store, it’s recommended that parents supervise their younger children while shopping.

Unfortunately, Dick Smith's PageSpeed Insights scores aren't impressive. The website scores 55 out of 100 when tested for speed, which drops down to 42 out of 100 for the mobile version. However, the desktop version scores relatively better with a score of 69 out of 100. Despite the low scores, the site is still functional with fast loading times for most pages and features.

In conclusion, Dick Smith is a user-friendly and family-friendly website that offers a vast inventory of tech-related products at affordable rates. While the site may have room for improvement in terms of its loading speed, with the right optimization steps, the site's performance could be improved.

Dicksmith.com.au Rank Summary

Global Rank

49,278

Average Load Time

1.59sec

Links In Count

232

Website Value

$236,520

Audience Geography. Where are dicksmith.com.au visitors located?

Country	Visitors
Australia AU	89.2%
United States US	3.5%
New Zealand NZ	3.1%
India IN	0.5%
Other	3.7%

Country	Pageviews
Australia AU	90.4%
United States US	4.8%
New Zealand NZ	1.9%
India IN	0.2%
Other	2.7%

Country	Rank
Australia AU	983
New Zealand NZ	4141
United States US	182931
India IN	370018

Where do visitors go on dicksmith.com.au?

Subdomain	Pageviews
dicksmith.com.au	95.57%
commsprefs.dicksmith.com.au	2.57%
vip.dicksmith.com.au	1.86%

Subdomain	Pageviews per User
dicksmith.com.au	2.7
vip.dicksmith.com.au	1.7
commsprefs.dicksmith.com.au	1

Subdomain	Reach
dicksmith.com.au	93.61%
commsprefs.dicksmith.com.au	6.63%
vip.dicksmith.com.au	2.91%

How popular is dicksmith.com.au?

Period	Global Rank	Global Rank Delta
past 3 months	49278	3333
past month	63400	15316
past week	65217	5062
yesterday	49900	-58438

Days	Pageviews Rank	Pageviews Rank Delta	Pageviews per Million	Pageviews per Million Delta	Pageviews per User	Pageviews per User Delta
90	54144	4559	115	-9.841%	2.85	-1.04%
30	72969	23390	82	-36.2%	2.7	-16.09%
7	77289	1268	78	-2.38%	2.6	10%
1	63479	-82497	11	210%	2.5	40%

Days	Reach Rank	Reach Rank Delta	Reach per Million	Reach per Million Delta
90	50330	3190	149	-8.758%
30	63916	13298	11	-23.96%
7	65584	7262	11	-12.8%
1	49244	-66418	16	100%

Dicksmith.com.au Website Safety

Overview

Last Updated: 11/23/2024

Overall result - dicksmith.com.au is safe.

We gather website safety and reputation data and compare it with available third-party sources so we calculate own safety and trustworthiness rate based on information that we get.

Norton Connect Safe

Last Updated: 03/21/2024

dicksmith.com.au is safe.

Norton ConnectSafe evaluates dicksmith.com.au for any unsafe and insecure content. The results are critical for families with young children.

Google Safe Search

Last Updated: 10/15/2016

dicksmith.com.au is safe.

SafeSearch is used as a parental control tool to filter out any inappropriate for your children search results on your devices: phones, tablets or personal computers.

Google Safe Browsing

Last Updated: 01/09/2019

dicksmith.com.au is safe.
Malware: not found.
Phishing: not detected.
Unwanted software: not found.
Harmfull applications: not found.

Google Safe Browsing notifies when websites are compromised by malicious actors. These protections work across Google products and provide a safer online experience.

Site Advisor

Last Updated: 02/22/2021

dicksmith.com.au is safe.

McAfee assesses dicksmith.com.au for a meaningful set of security threats. Featured dangers from annoying pop-ups to hidden Trojans, that can steal your identity, will be revealed. McAfee does not analyze dicksmith.com.au for mature or inappropriate content, only security checks are evaluated.

Web of Trust

Last Updated: 01/09/2019

dicksmith.com.au child safety is very good.

The WOT calculates reputation of the dicksmith.com.au. This reputation system receives ratings from users and information from third-party sources, assesses the dicksmith.com.au for safety features and confirms, whether dicksmith.com.au is suitable for children.

SSL Information

SSL Checker Tool

Domain	www.kogan.com
Issuer Organization	GlobalSign nv-sa
Issuer	GlobalSign Atlas R3 DV TLS CA 2024 Q1
Algorithm	RSA-SHA256
Valid form	01/17/2024
Expiration	02/17/2025
Signed	Certificate is not self signed
Additional Domains	www.kogan.com accounts.koganmobile.co.nz api.s.koganmobile.co.nz assets.kogan.com cdn.s.koganmobile.co.nz dicksmith.co.nz dicksmith.com.au email.kogan.com img.kogan.com kogan.com koganinternet.com.au koganmobile.co.nz m.kogan.com mattblatt.com.au static.kogan.com tandy.com.au www.dicksmith.co.nz www.dicksmith.com.au www.koganmobile.co.nz www.mattblatt.com.au www.tandy.com.au www.zazz.com.au zazz.com.au exclusivebrands.com.au www.exclusivebrands.com.au brosa.com.au www.brosa.com.au

Dicksmith.com.au Rank History

Alexa Rank shows how popular dicksmith.com.au is in comparison with other sites. The most popular site has Alexa Rank equals 1. If dicksmith.com.au has Alexa Rank equals 100,000, then it is in TOP 100,000 popular sites in the world. The rank is calculated using a combination of average daily visitors to dicksmith.com.au and pageviews on dicksmith.com.au over the past 3 months.

Dicksmith.com.au Hosting Information

Server Location

Geolocation Tool

ASN Information

ASN Lookup Tool

ASN ID: 54113

ASN Title: FASTLY - Fastly, US

Last Update: 07/16/2024

#
# ARIN WHOIS data and services are subject to the Terms of Use
# available at: https://www.arin.net/whois_tou.html
#
# If you see inaccuracies in the results, please report at
# https://www.arin.net/resources/whois_reporting/index.html
#
# Copyright 1997-2018, American Registry for Internet Numbers, Ltd.
#

ASNumber: 54113
ASName: FASTLY
ASHandle: AS54113
RegDate: 2011-10-04
Updated: 2012-03-02
Comment: http://www.fastly.com/
Ref: https://rdap.arin.net/registry/autnum/54113

OrgName: Fastly
OrgId: SKYCA-3
Address: PO Box 78266
City: San Francisco
StateProv: CA
PostalCode: 94107
Country: US
RegDate: 2011-09-16
Updated: 2017-03-30
Ref: https://rdap.arin.net/registry/entity/SKYCA-3

OrgNOCHandle: FNO19-ARIN
OrgNOCName: Fastly Network Operations
OrgNOCPhone: +1-415-404-9374
OrgNOCEmail: noc@fastly.com
OrgNOCRef: https://rdap.arin.net/registry/entity/FNO19-ARIN

OrgTechHandle: FRA19-ARIN
OrgTechName: Fastly RIR Administrator
OrgTechPhone: +1-415-404-9374
OrgTechEmail: rir-admin@fastly.com
OrgTechRef: https://rdap.arin.net/registry/entity/FRA19-ARIN

OrgAbuseHandle: ABUSE4771-ARIN
OrgAbuseName: Abuse Account
OrgAbusePhone: +1-415-496-9353
OrgAbuseEmail: abuse@fastly.com
OrgAbuseRef: https://rdap.arin.net/registry/entity/ABUSE4771-ARIN

#
# ARIN WHOIS data and services are subject to the Terms of Use
# available at: https://www.arin.net/whois_tou.html
#
# If you see inaccuracies in the results, please report at
# https://www.arin.net/resources/whois_reporting/index.html
#
# Copyright 1997-2018, American Registry for Internet Numbers, Ltd.
#

Dicksmith.com.au Domain Registration and Settings

WHOIS

WHOIS Lookup Tool

Domain Name: dicksmith.com.au
Registry Domain ID: 7d462de8deff4a1fbb9343c759faa871-AU
Registrar WHOIS Server: whois.auda.org.au
Registrar URL: https://www.cscdigitalbrand.services
Last Modified: 2024-04-19T05:08:32Z
Registrar Name: Corporation Service Company (Aust) Pty Ltd
Registrar Abuse Contact Email: domainabuse@cscglobal.com
Registrar Abuse Contact Phone: +1.8887802723
Reseller Name:
Status: serverRenewProhibited https://identitydigital.au/get-au/whois-status-codes#serverRenewProhibited
Status Reason: Not Currently Eligible For Renewal
Registrant Contact ID: 4fd20ee4a9a64260a5ab7bdb6d42b1c3-AU
Registrant Contact Name: Kogan IT Department
Tech Contact ID: 88fcc8a133364e2bab1413bc1fe288eb-AU
Tech Contact Name: Kogan IT Department
Name Server: dns1.p07.nsone.net
Name Server: dns2.p07.nsone.net
Name Server: dns3.p07.nsone.net
Name Server: dns4.p07.nsone.net
DNSSEC: unsigned
Registrant: ONLINE BUSINESS NUMBER 1 PTY LTD
Registrant ID: ABN 39611240067
Eligibility Type: Company
>>> Last update of WHOIS database: 2024-09-10T20:32:47Z

DNS Records

DNS Lookup Tool

Host	A Record	TTL

Host	MX Record	Priority	TTL

Host	NS Record	TTL

Host	TXT Record	TTL

Dicksmith.com.au HTML Check

HTML Validation Tool

Errors

A “meta” element with an “http-equiv” attribute whose value is “X-UA-Compatible” must have a “content” attribute with the value “IE=edge”.

Bad value “x-dns-prefetch-control” for attribute “http-equiv” on element “meta”.

Element “div” not allowed as child of element “span” in this context. (Suppressing further errors from this subtree.)

Attribute “href” not allowed on element “button” at this point.

The element “button” must not appear as a descendant of the “a” element.

Element “h3” not allowed as child of element “ul” in this context. (Suppressing further errors from this subtree.)

Element “div” not allowed as child of element “ul” in this context. (Suppressing further errors from this subtree.)

An “img” element must have an “alt” attribute, except under certain conditions. For details, consult guidance on providing text alternatives for images.

Element “style” not allowed as child of element “div” in this context. (Suppressing further errors from this subtree.)

The “for” attribute of the “label” element must refer to a non-hidden form control.

The “itemprop” attribute was specified, but the element is not a property of any item.

Warnings

Section lacks heading. Consider using “h2”-“h6” elements to add identifying headings to all sections.

The “navigation” role is unnecessary for element “nav”.

Dicksmith.com.au Desktop Performance

Last tested: 07/09/2016

Desktop Speed

58%

Optimize images

Reduce server response time

Avoid landing page redirects

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Leverage browser caching

Desktop Resource Breakdown

Total Resources	89
Number of Hosts	24
Static Resources	61
JavaScript Resources	24
CSS Resources	3

Dicksmith.com.au Mobile Insights

Last tested: 12/04/2017

Mobile Usability

99%

Size tap targets appropriately

Mobile Speed

55%

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Leverage browser caching

Avoid landing page redirects

Optimize images

Enable compression

Minify CSS

Minify JavaScript

Mobile Resource Breakdown

Total Resources	107
Number of Hosts	33
Static Resources	71
JavaScript Resources	33
CSS Resources	6

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Dicksmith.com.au Dick Smith | The Best in Tech at Amazing Prices

Dick Smith has all the biggest brands in tech at amazing prices. Find incredible deals on iPhone, Samsung, TVs, audio, cameras and more at Dick Smith.

Dicksmith.com.au Overview

Dicksmith.com.au Rank Summary

Dicksmith.com.au Website Safety

Dicksmith.com.au Rank History

Dicksmith.com.au Hosting Information

Dicksmith.com.au Domain Registration and Settings

Dicksmith.com.au HTML Check

Dicksmith.com.au Desktop Performance

Dicksmith.com.au Mobile Insights

Dicksmith.com.au Similar Audits

Dicksmith.com.au Common Typos